In the Press

For immediate release

Contact: Angie Helton
angie@neastmediaassociates.com
207-653-0365

Village Candle Invests in Growing International Markets

Key executive, new shipping partner, and trade show presence deepens Village commitment to international growth.

Wells, Maine – March 20, 2018 – Returning from a successful trade show presence at the Spring Fair in Birmingham, England, Village Candle has announced important moves that will extend the brand to new and expanded markets worldwide.

Hulit announced that Village Candle has reached an agreement with the international shipper Eimskip that will enhance the company’s ability to grow the European market by shipping out of the port of Portland, Maine.  Hulit reports that the Eimskip relationship will reduce both costs and improve delivery times to reach to European markets

“We see great potential for growth, both in the countries where Village Candle already has a strong presence as well as in new markets,” said Hulit. “Our relationship with Eimskip will make it easier and more cost-effective for buyers in the UK and throughout Europe to do business with us.”  Village Candle is located in Wells, Maine, less than 40 miles from Eimskip’s North American shipping operations in Portland.

Village Candle currently has distribution in 32 countries, with exports accounting for an increasing portion of the company’s sales. The United Kingdom is currently Village Candle’s top overseas market and one that appears poised for further expansion.

The company’s presence at the Spring Fair was supported in part by a STEP grant provided by the U.S. Small Business Administration (SBA) and administered by the Maine International Trade Center (MITC).  At the show Village Candle launched its new line of Metallics, which combine opulent color, décor and fragrance, wrapped in shimmering metallic. Spring Fair is the UK's No.1 home and gift show for the retail industry.

Village Candle previously received a STEP grant to explore market opportunities at the Tokyo Gifts Show in September 2017 as the company explores opportunities to expand in Asia. “We are excited about the expanding market for fragranced home décor products worldwide,” said Hulit.  “We know that 95% of consumers live outside of the U.S. and we are aggressively looking to capture our share of that market.”

ABOUT VILLAGE CANDLE

Founded in 1993, Village Candle® is a manufacturer and multichannel retailer of quality fragranced candles, gifts and accessories, based in Wells, Maine. Village Candle® creates fragranced products using the most refined wax, the richest colors, and the finest fragranced oils available. Village Candle creates and brings high quality home fragrance products to market with the intent to inspire through beauty, fragrance and experience. Village Candle products are sold in gift stores, grocery stores and online throughout the U.S., with a growing international presence in over 32 countries.

For more information visit http://www.villagecandle.com.

ABOUT EIMSKIP

Eimskip, based in Iceland, is a leading transportation company in the North Atlantic with connections to international markets and is specialized in worldwide freight forwarding services, with the vision of providing excellence in transportation solutions and services.  See www.eimskip.com.


For immediate release

Contact: Angie Helton
angie@neastmediaassociates.com
207-653-0365

Village Candle® Kicks Off its 25th Anniversary Celebration at Spring Fair, the UK’s No. 1 Home and Gift Show, with An Exciting New Fragrance Line-up

The Shimmering Metallic Line outshines with 14 colors and new fragrances 

Wells, Maine – January 10, 2018 – From its birth in Maine, Village Candle has spent the last 25 years creating quality home fragrance experiences through meticulous care and craftsmanship.  The brand continues that legacy with an exciting new fragrance line-up at Spring Fair.

The new Shimmering Metallic candle collection combines the beauty of opulent color, décor and complex fragrances – inspired by mood, season and a new, modern artisan label and look. The collection includes a range of 14 luxurious colors and new fragrances to be merchandised with a full hutch or a seasonal highlight table program.  “Be Bold and Be Beautiful” was the inspiration, as this new collection blends the company’s commitment to mixing and mastering exciting new fragrance forms for the home and experiences for the end consumer. Trend colors include a purple that ties in with Ultra Violet, Pantone Color of the Year in a Berry Cardamom fragrance and Rose Gold, offering a juicy and sweet Guava Tangerine fragrance experience.  

Consumers can bring home the full fragrance experience with Village Candle’s new home care collection, Happi Home™. Happi is thoughtfully blended with plant-based ingredients and nature-inspired notes. The collection includes multi-surface cleaner, dish soap, hand soap, hand lotion, room spray and candle – in six fragrances perfect for kitchen and bath. The Happi line is inspired by the company’s belief that the fragrances in your life say a lot about your personal style.

A luxury, limited edition candle, True Brilliance, will highlight of the company’s 25th anniversary celebration, along with beautiful giveaways. Elegant, luxurious and modern, this special edition candle, presented in custom-made glass embellished with a silvertone top, expresses the company’s dedication to creating deeper, richer and more layered fragrance experiences to share in the years ahead. 

“We are looking forward to attending the Fair to share our brand experience and bring our DNA to life,” said Dana Schwartz, Vice President of Brand and eCommerce for Village Candle. “We also seek inspiration from the exhibitors and European market as a whole – as we innovate to offer unique and compelling products, more curated and thoughtful in design and premium fragrance experience than ever before. Consumers are changing, especially in the way they shop— as a brand we need to be open-minded and meet our distributors, retailers and, ultimately, end-consumers with exciting brand experiences across all shopping channels” Schwartz added.

Jeanne Hulit, president of Village Candle added, “The Spring Fair is our best forum for showcasing an exciting new Spring line that is more unique in both color and fragrance for the brand. We are focused on brand building and see the European market as an opportunity to surprise and delight our customers and end consumers with new product introductions that are rooted in bringing beautiful experiences to life.”

In addition to its own brand experience booth, Village Candle will be a featured brand at the exhibit for Xystos, Flame and Fragrance, Ltd., the UK’s premier home fragrance and décor supplier to the gift industry and a leading distributor for the Village Candle brand in the UK.

Please visit Xystos to experience the new collection at Hall 4, 4H50-J51 and ask about value-add promotions for first to place orders and new customers.

“The commitment to quality and brand innovation through not only new and unique fragrances but home care products to further extend the consumers experience makes Village Candle a natural fit for our company,” said Xystos Director Tom Sykes. “We are thrilled to have Village Candle a part of our premier portfolio of products to feature at the show.”

Spring Fair takes place at the National Exhibition Centre Birmingham February 4-8, 2018. Visit Village Candle Brand Experience Booth at Hall 5, Stand 5C42 to receive complimentary samples of the company’s top three new fragrances, to meet the Brand team and Founder from USA Headquarters and ask about value-add promotions for first to place orders and new customers. The Art and Heart of Fragrance begins now at villagecandle.com

ABOUT VILLAGE CANDLE

Founded in 1993, Village Candle® is a manufacturer and multichannel retailer of quality fragranced candles, gifts and accessories, based in Wells, Maine. Village Candle® creates fragranced products using the most refined wax, the richest colors, and the finest fragranced oils available. Village Candle creates and brings high quality home fragrance products to market with the intent to inspire through beauty, fragrance and experience. Village Candle products are sold in gift stores, grocery stores and online throughout the U.S., with a growing international presence in over 32 countries.

For more information visit http://www.villagecandle.com.


For immediate release

Contact: Angie Helton
angie@neastmediaassociates.com
207-653-0365

Village Candle provides Light to Puerto Rico with Huge Shipment of Candles 

Second Shipment Destined for Those Still without Power

Wells, Maine—October 6, 2017— Today Village Candle extends support, care and the hope to bring comfort and inspiration by shipping over 40,000 pounds of candles, filling a truck load with 24 pallets of candles destined for Puerto Rico. In less than one month since the hurricanes hit U.S. states and territories, Village Candle of Wells, Maine has shipped more than 30,000 candles to Puerto Rico, the U.S. Virgin Islands and two states, Florida and Texas, to aid those without power.

The latest batch of over 20,000 candles left on Friday, October 6, for Puerto Rico and the Virgin Islands, where many thousands are without power and will be for some time to come.

Village Candle, based in Wells, Maine, is working with World Vision, one of the non-profit organizations shipping container loads of supplies for victims.

Jeanne Hulit, President of Village Candle, spoke for the employee team when she said, “Those of us who are unaffected by the terrible hurricanes have to do something to help our fellow Americans.  Village Candle can bring light to the darkness, giving people security and safety.”

These candles are an assortment of overstocks and discontinued fragrances that the company had in stock. The first batch of 10,000 candles, made in a special production run, were shipped during the second week of September to the two territories and the two states.  With power restored in Florida and Texas, the focus is now on the territories. 

ABOUT VILLAGE CANDLE

Founded in 1993, Village Candle® is a manufacturer and multichannel retailer of quality fragranced candles, gifts and accessories, based in Wells, Maine. Village Candle® creates fragranced products using the most refined wax, the richest colors, and the finest fragranced oils available. Village Candle creates and brings high quality home fragrance products to market with the intent to inspire through beauty, fragrance and experience. Village Candle products are sold in gift stores, grocery stores and online throughout the U.S., with a growing international presence in over 32 countries.

For more information visit http://www.villagecandle.com.

 


Xystos to distribute Village Candle in UK and Ireland 

Paul Aldrich, president and CEO of Village Candle, USA, is pleased to announce that Xystos Flame & Fragrance will be its new distributor for the UK and Ireland effective 19th December 2016. 

Village Candle has been a favorite in the UK and Ireland since 2010; sold through specialty retailers, gift shops and garden centers. Established in over 2000 points of distribution throughout the region, Village Candle has united with Xystos to sustain the rapid growth in the marketplace.

Xystos will launch more than 50 Village Candle fragrances in large, medium and small sized jars, as well as, wax melts, votives, reeds, car fresheners, drawer liners, sachets, and more.

Comments Xystos director Tom Sykes: "We are delighted to have Village Candle in our portfolio and very much look forward to introducing it to buyers at trade shows in 2017 and beyond." 

Paul states: “Village Candle believes in the power that fragrance holds to inspire and build around us the village of our choosing,” and adds: “It is our sincere hope that people, the world over, choose Village Candle to be a part of defining their home and their village.”

Village Candle is renowned for its Dual Wick technology which was pioneered by Paul, who founded the company in the early Nineties. He remembers, as a young man, taking his mother's leftover canning paraffin and pouring it into milk cartons to make candles. The experience made a strong impression on him that would factor into his life for decades to come.

While researching career possibilities at his local library in Brunswick, Maine in 1993, Paul came across a candle making article that rekindled the dormant memories of candle making all those years ago in his mother's kitchen. Very quickly a boyhood hobby bloomed into a passion, and that passion became a calling. From his kitchen, those first candles made with care and Maine craftsmanship were the sparks that fueled a global fragrance brand that is finding its way into millions of homes around the world.

Today, Village Candle remains a family owned business. Paul says: "This enables us to keep our customers' needs central to all that we do. It's what drives us to engineer the best candles and the finest fragrances." The candles are produced with pure essential oils and plant extracts from around the world, while only food grade paraffin wax and wax blends are used. The Dual Wick technology provides a slow, even burn in the jar and enhances fragrance release. 

We welcome your interest and enquiries.

For more information visit www.xystostrade.co.uk or call 091 499 1570

About Village Candle®

Founded in 1993, Village Candle® is a manufacturer of quality fragranced candles, gifts and accessories, located in the USA. Village Candle® creates fragranced products using the most refined wax, the richest colors, and the finest fragranced oils available. Village Candle’s dual wick technology, results in a cleaner more efficient burn for all their candles. Village Candle's dual wick technology, has become the corner stone of their continued dedication toward creating the perfect quality and affordable candles available in the market today. For more information regarding Village Candle® we invite you to view our products at http://www.villagecandle.com.